Garyvee’s New ObsessedTV.com

So, I’ve seen mixed reviews of Gary Vaynerchuk’s newest venture, ObsessedTV.com.  Some love it and a couple hate it, but I’m not sure they’re really giving it a chance.  I must admit, when I first loaded it up I was a bit shocked at the direction he took but I think it’s a pretty solid play.  I mean, it’s different than we’re used to from Gary (hell, it’s not even 100% Gary) but he’s expanding his empire…what did you want him to do another wine show?!?  Perhaps something dedicated solely to Cabernet Franc, Gewürztraminer or Burgundy?!?  What gives!  He’s been there and clearly conquered that and while it will take time for people to adjust, I think it’s a step in a great direction.

Now, onto the show – I watched the Mark Bittman interview.  I’m not really their target demographic which is why the “set” probably wasn’t what I expected.  I can’t really take it to them for that though, it’s what I would consider a pretty standard set for interview format shows.  Overall, the episode seemed pretty “early stage” to me in that Samantha didn’t feel totally at ease, maybe even a little nervous.  Maybe it was the new setting but some of that may have been Mark who, in my opinion, seemed a bit snarky.  I think he’s earned a little of that right and I still think he’s a very interesting man.  Anyways, I look forward to future episodes as they just off the jitters and I can’t wait to see what kind of guests they can swing.  Knowing the little I do about Gary I’m sure they won’t disappoint.

In closing, I think it’s great idea that has real potential and it’s a bold move into a new demographic for Gary.  I want to see how it plays out but like I said earlier, he’s conquered wine and is making a play to expand his media empire.  For that my friends, you have to respect him.  As Gary would put it, he’s hustlin’ and you can’t get down on someone for that!  Keep up the great work Gary and I look forward to the other stuff you plan on bringing us.

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